Analysis of the indicator, causes and consequences of the emergence of a strategic gap in the planning of enterprise activities
DOI:
https://doi.org/10.51599/is.2024.08.01.04Keywords:
strategic gap, strategic opportunities, multivariate analysis, innovations, enterprise resources.Abstract
Purpose. The purpose of the work is to develop methodological approaches for assessing the indicator of the strategic gap in the planning of activities and the choice of the direction of development of domestic enterprises, analysis of the causes and consequences of the gap between the existing strategic capabilities of the enterprise and their expected value.
Results. The proposed method of analyzing the strategic gap will make it possible to investigate the influence of internal environmental factors, which represent the possibilities of using various types of enterprise resources, and external environmental factors, which, thanks to their favorable or unfavorable influence, either create conditions for the development of the enterprise, or hinder it. The methodology is based on the use of methods: logical analysis, generalization, systematization, forecasting, detailing and grouping, correlation and regression method. The study of the strategic gap based on the proposed methodology significantly expands the possibilities of analyzing the strategic gap, its causes and ways of overcoming it. The proposed technique will make it possible to detect in time the probability of a strategic gap in the company’s capabilities based on the analysis of the factors that can cause it; will make it possible to prevent it or minimize the size of the gap. The sequence of stages of the process of applying multivariate correlation and regression analysis for the study of the formation of the strategic gap indicator is formed and their content is detailed. Approbation of the methodology in the practice of strategic planning of enterprises of the Lviv region for 2021–2023 made it possible to establish a close correlation between the strategic gap indicator and economic, organizational, marketing, and external factors (for economic and external factors, it is close to functional). The relationship between other factors and strategic gap was strong (technical and innovation factors) and prominent (social factors).
Scientific novelty. The indicator of the strategic gap is structured and detailed, as well as the factors causing it. A multivariate correlation and regression method was used to analyze the strategic gap, which made it possible to assess the influence of the level of change in economic, organizational, marketing, technical, innovative, social and external factors on the indicator of the strategic gap.
Practical value. The application of the proposed methodology for the needs of analyzing the company’s strategic gap will contribute to a more accurate and objective assessment of its capabilities in the long term, as well as the choice of a strategy option in which overcoming this gap will require the least amount of time and resources from the company.
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Aurelia, S., Cardonib, A., Baldoc, M. D., & Lombardid, R. (2018). The balanced scorecard logic in the management control and reporting of small business company networks: a case study. Journal of Accounting and Management Information Systems, 17(2), 191–214. https://doi.org/10.24818/jamis.2018.02001.
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Moroz, L., Khoma, I., & Horyslavets, P. (2021). Modeling of production processes with regeneration for ensuring enterprise competitiveness. Mathematical Modeling and Computing, 8(1), 78–88. https://doi.org/10.23939/mmc2021.01.078.
