Strategic objectives of logistic systems in the tourist destination development
DOI:
https://doi.org/10.51599/is.2024.08.02.05Keywords:
tourism, strategic management in tourism, logistics in tourism, tourist destination, logistics of tourist destination, logistics system, sustainable development, competitiveness.Abstract
Purpose. The purpose of this study is to determine the components of tourism destination logistics and analyse its main objectives. It also aims to develop strategic objectives for logistics systems at the macro and micro levels within the destination to improve efficiency, enhance competitiveness, and promote sustainable development in the tourism market.
Results. The article, based on the analysis of scientific sources about research and information on the practical nature of the functioning of real tourist destinations, substantiates the relevance of applying a systemic approach when considering a tourist destination as an object of management and logistical tools that ensure its proper competitiveness and sustainable development. The article analyses modern conceptual approaches to understanding logistics and its components in tourism. The main alternative views on the role of logistics in tourism as a logistic factor, logistic tools and logistic support for tourist activity are highlighted. The author’s understanding of logistics within the tourist destination is presented, and its components are identified. Objectives are stated for specific components of the logistics of the tourist destination. Attention is focused on the need to synthesise the logistics of a tourist destination based on a general consideration of existing macrologistics and micrologistics concepts. The generalisation of these components presents an integrated whole of two logistic systems at both macro and micro levels. The strategic objectives of developing the tourist destination through the implementation of strategic management tools and the utilisation of logistics and marketing innovations were formulated and approved by the logistics components and levels of the logistics systems.
Scientific novelty. The hypothesis of synergistic interaction of elements of macroeconomic and microeconomic logistics systems in solving strategic tasks of development of a tourist destination is substantiated for the first time and the main effects of such interaction are determined. The author has for the first time developed strategic tasks of development of a tourist destination using scientifically based methods and tools of strategic management and introducing logistic and marketing innovations. The study improves modern conceptual approaches to understanding the place and role of logistics components in the development of a tourist destination. The content of the main tasks of tourism destination logistics within a systematic approach has been improved. The approaches to identifying the components of tourism destination logistics as a management object have been further developed.
Practical value. It is recommended for practical use by tourism logistics entities of different levels of the main objectives of the logistics of a tourist destination, which are aimed at ensuring its effective functioning, proper competitiveness, and sustainable development. Strategic objectives for the development of the tourist destination at the expense of its logistical components have been developed, which can be used in the practical activities of international, state, and local institutions and organisations, state authorities, and local governments as priorities in the implementation of projects for the creation, operation, modernisation, and development of transport, information, and other tourist infrastructure, as well as the development of global, national and local strategies for managing the operation and development of tourist destinations.
References
Смирнов І. Г., Любіцева О. О. Логістика в туризмі. Міжнародний туристичний бізнес і логістика в туризмі. Київ: Видавництво Ліра-К, 2024. 420 с.
Смирнов І. Г. Маркетинг у туризмі. Київ: КНУ ім. Т. Г. Шевченка, 2016. 251 с.
Mrnjavac E. Logistics of tourist destination. Promet-Traffic-Traffico. 2002. Vol. 14. No. 2. Pр. 97–102. https://doi.org/10.7307/ptt.v14i2.853.
Kochadze T., Dangadze I., Zaqareishvili V. The role of logistics in the market for transportation and tourist services. Scientific Proceedings XXI International Scientific-Technical Conference “Trans & Motauto ’13”. Vol. 4. Pp. 45–47. URL: https://trans-motauto.com/sbornik/2013/3/10.THE%20ROLE%20OF%20LOGISTICS%20IN%20THE%20MARKET%20FOR%20TRANSPORTATION%20AND%20TOURIST%20SERVICES.pdf.
Jin Z., Dai K., Fu G., Li Y. Discussion on Tourism logistics based on the separation and combination of tourists and items theory. American Journal of Industrial and Business Management. 2017. Vol. 7. No 4. Pp. 537–547. https://doi.org/10.4236/ajibm.2017.74039.
Tadić S., Veljović M. Logistics of rural tourism. International Journal for Traffic and Transport Engineering. 2020. No. 10(3). Pp. 323–350. https://doi.org/10.7708/ijtte.2020.10(3).06.
Muhcina S., Popovici V. Logistics and supply chain management in tourism. The Amfiteatru Economic Journal. 2008. Vol. 10. Is. 24. Pp. 122–132. URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no24/articol_fulltext_pag122.pdf.
Смирнов І., Бенч Ю. Логістичний чинник сталого розвитку туристських територій (дестинацій) на прикладі міського та сільського туризму. Вісник Київського національного університету імені Тараса Шевченка. Географія. 2017. № 1-2(66-67). С. 41–49. http://doi.org/10.17721/1728-2721.2017.66.5.
Макарчук І. М., Колодич Ю. М., Шевчук К. В., Яременко Л. М. та ін. Туристична дестинація як об’єкт управління в туризмі. Агросвіт. 2024. № 7. С. 50–55. http://doi.org/10.32702/2306-6792.2024.7.50.
Ciacci A., Ivaldi E., Mangano S., Ugolini G. M. Environment, logistics and infrastructure: the three dimensions of influence of Italian coastal tourism. Journal of Sustainable Tourism. 2021. Vol. 31. Is. 7. Pp. 1583–1607. https://doi.org/10.1080/09669582.2021.1876715.
Nopphakate K., Aunyawong W. The relationship of tourism logistics management and destination brand loyalty: the mediating role of Thailand tourist satisfaction. International Journal of Health Sciences. 2022. Vol. 6. No. S5. Pp. 356–366. https://doi.org/10.53730/ijhs.v6nS5.7833.
Кожухівська Р. Б. Підвищення конкурентоздатності туристичної дестинації. Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Економіка і управління. 2020. Т. 31(70). № 1. С. 160–164. https://doi.org/10.32838/2523-4803/70-1-27.
Корж Н. В., Онищук Н. В. Фактори інноваційного розвитку туристичних дестинацій. Економіка і організація управління. 2021. Вип. 4(44). С. 45–54. https://doi.org/10.31558/2307-2318.2021.4.5.
Bondarenko S., Rusavska V., Niziaieva V., Manushkina T. et al. Digital logistics in flow management in tourism. Journal of Information Technology Management. 2021. Vol. 13. Pp. 1–21. https://doi.org/10.22059/JITM.2021.80734.
Прочан А. О. Логістика в туризмі: виклики та перспективи розвитку в сучасному світі. Бізнес Інформ. 2023. № 3. С. 58–62. https://doi.org/10.32983/2222-4459-2023-3-58-62.
Прочан А. О. Реалії сучасної логістики в туризмі: технології, інновації та глобальні тренди. Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична. 2023. Вип. 36. С. 408–417. https://doi.org/10.5281/zenodo.8171977.
Журба І. Є., Несторишен І. В. Вдосконалення туристичної логістики в контексті покращення якості туристичних послуг. Проблеми сучасних трансформацій. Серія: Економіка та управління. 2022. № 1(4). https://doi.org/10.54929/2786-5738-2022-4-12-01.
Захаркевич Н. П., Арзянцева Д. А., Корюгін А. В. Розвиток логістики туристичних послуг в Україні. Наукові перспективи. 2022. № 4(22). С. 145–155. https://doi.org/10.52058/2708-7530-2022-4(22)-145-155.
Марусей Т. Логістичні інновації в туристичній галузі. Економіка та суспільство. 2022. Вип. 41. https://doi.org/10.32782/2524-0072/2022-41-2.
Щабельська В. Г., Пологовська Ю. Ю., Бикова М. Д. Особливості розвитку логістики туристичних послуг в Україні. Причорноморські економічні студії. 2022. Вип. 75. С. 117–122. https://doi.org/10.32843/bses.75-18.
Хмурковський Г. В., Ляденко Т. В. Актуальні проблеми розвитку туристичної логістики в Україні. Економічний простір. 2023. № 185. С. 87–92. https://doi.org/10.32782/2224-6282/185-1.
Меркулов М. М., Захарченко В. І., Метіль Т. К. Логістичне забезпечення стійкого функціонування підприємств туристичної сфери. Науковий вісник Міжнародного гуманітарного університету. 2022. Вип. 52. С. 57–67. https://doi.org/10.32841/2413-2675/2022-52-8.
Ковальчук О., Кравченко В., Качмар Р. Особливості логістичного забезпечення діяльності підприємств у сфері туризму в умовах військового стану в Україні. Економіка та суспільство. 2023. Вип. 50. https://doi.org/10.32782/2524-0072/2023-50-14.
References
Smyrnov, I. H., Liubitseva, O. O. (2024). Lohistyka v turyzmi. Mizhnarodnyi turystychnyi biznes i lohistyka v turyzmi [Logistics in tourism. International tourist business and logistics in tourism]. Kyiv, Lira-K.
Smyrnov, I. H. (2016). Marketynh u turyzmi [Marketing in tourism]. Kyiv, Taras Shevchenko National University.
Mrnjavac, E. (2002). Logistics of tourist destination. Promet-Traffic-Traffico, 14(2), 97–102. https://doi.org/10.7307/ptt.v14i2.853.
Kochadze, T., Dangadze, I., & Zaqareishvili, V. (2013). The role of logistics in the market for transportation and tourist services. Scientific Proceedings XXI International Scientific-Technical Conference “Trans & Motauto ’13”, 4, 45–47. Available at: https://trans-motauto.com/sbornik/2013/3/10.THE%20ROLE%20OF%20LOGISTICS%20IN%20THE%20MARKET%20FOR%20TRANSPORTATION%20AND%20TOURIST%20SERVICES.pdf.
Jin, Z., Dai, K., Fu, G., & Li, Y. (2017). Discussion on tourism logistics based on the separation and combination of tourists and items theory. American Journal of Industrial and Business Management, 7(4), 537–547. https://doi.org/10.4236/ajibm.2017.74039.
Tadić, S., & Veljović, M. (2020). Logistics of rural tourism. International Journal for Traffic & Transport Engineering, 10(3), 323–350. https://doi.org/10.7708/ijtte.2020.10(3).06.
Muhcina, S., & Popovici, V. (2008). Logistics and supply chain management in tourism. The Amfiteatru Economic Journal, 10(24), 122–132. Available at: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no24/articol_fulltext_pag122.pdf.
Smyrnov, I., & Bench, Yu. (2017). Logistics factor in sustainable development of touristic territories (destinations) on example of urban and rural tourism. Bulletin of Taras Shevchenko National University of Kyiv. Geography, 1-2 (66-67), 41–49. http://doi.org/10.17721/1728-2721.2017.66.5.
Makarchuk, I., Kolodych, Y., Shevchuk, K., Yaremenko, L., & Petrenko, N. (2024). Tourist destination as an object of management in tourism. Ahrosvit, 7, 50–55. https://doi.org/10.32702/2306-6792.2024.7.50.
Ciacci, A., Ivaldi, E., Mangano, S., & Ugolini, G. M. (2021). Environment, logistics and infrastructure: the three dimensions of influence of Italian coastal tourism. Journal of Sustainable Tourism, 31(7), 1583–1607. https://doi.org/10.1080/09669582.2021.1876715.
Nopphakate, K., & Aunyawong, W. (2022). The relationship of tourism logistics management and destination brand loyalty: the mediating role of Thailand tourist satisfaction. International Journal of Health Sciences, 6(S5), 356–366. https://doi.org/10.53730/ijhs.v6nS5.7833.
Kozhukhіvska, R. (2020). Competitiveness growth of the tourist destination. Scientific Notes of Taurida National V. I. Vernadsky University. Series: Economy and Management, 31(70)1)), 160–164. https://doi.org/10.32838/2523-4803/70-1-27.
Korzh, N. V., & Onyshchuk, N. V. (2021). Factors of innovative development of tourist destinations. Economics and Organization of Management, 4(44), 45–54. https://doi.org/10.31558/2307-2318.2021.4.5.
Bondarenko, S., Rusavska, V., Niziaieva, V., Manushkina, T., Kachanova, T., & Ivaniuk, U. (2021). Digital logistics in flow management in tourism. Journal of Information Technology Management, 13, 1–21. https://doi.org/10.22059/JITM.2021.80734.
Prochan, A. (2023). Logistics in tourism: the challenges and development prospects in the modern world. Business Inform, 3, 58–62. https://doi.org/10.32983/2222-4459-2023-3-58-62.
Prochan, A. (2023). Realities of modern logistics in tourism: technologies, innovations and global trends. Scientific Notes of Lviv University of Business and Law, (36), 408–417. https://doi.org/10.5281/zenodo.8171977.
Zhurba, І. Ye., & Nestorishen, І. В. (2022). Improved tourism logistics in the context of improving the quality of tourism services. Problems of Modern Transformations. Series: Economics and Management, 1(4). https://doi.org/10.54929/2786-5738-2022-4-12-01.
Zakharkevich, N., Arziantseva, D., & Koriuhin, A. (2022). Development of logistics of tourist services in Ukraine. Scientific Perspectives, 4(22), 145–155. https://doi.org/10.52058/2708-7530-2022-4(22)-145-155.
Marusei, T. (2022). Logistics innovations in the tourism industry. Economy and Society, 41. https://doi.org/10.32782/2524-0072/2022-41-2 22.
Shchabelska, V., Pologovska, I., & Bykova, M. (2022). Features of logistics development of tourist services in Ukraine. Black Sea Economic Studies, 75, 117–122. https://doi.org/10.32843/bses.75-18.
Khmurkovskyi, H., & Liadenko, T. (2023). Current problems of tourism logistics development in Ukraine. Economic Scope, 185, 87–92. https://doi.org/10.32782/2224-6282/185-16.
Merkulov, М., Zakharchenko, V., & Metil, T. (2022). Logistic support for the sustainable functioning of enterprises in the tourism sector. International Humanitarian University Herald. Economics and Management, 52, 57–67. https://doi.org/10.32841/2413-2675/2022-52-8.
Kovalchuk, O., Kravchenko, V., & Kachmar, R. (2023). Features of logistical support of the activity of enterprises in the tourism industry under the marital law conditions in Ukraine. Economy and Society, 50. https://doi.org/10.32782/2524-0072/2023-50-14.
