Social media networks and their roles in attracting tourists and supporting tourism
DOI:
https://doi.org/10.51599/is.2025.09.01.09Keywords:
social media networks, tourism agencies, tourism consumer, tourism, Algeria.Abstract
Purpose. This study aims to determine the role of social media networks in attracting tourists to Algeria, and their role in supporting and activating the tourism sector. This has been supported by the idea that social media networks permit users to communicate with many people around the globe, and individuals can also benefit from many advantages and services that have different effects on their choice of travel.
Results. Tourism is an important source of the economy and is considered as a good opportunity for development in international spheres. Tourism has always been one of the main important elements in the world of e-commerce, which can influence the structure of the tourism business and the choice of destination by tourists. The results of this study showed that social media networks have positive impacts on tourists’ choice to travel to a specific destination, as social media platforms and networks provide sufficient, accurate, and easy-to-use that can be viewed by anyone interested in tourism and various tourist attractions. Findings also revealed a close relationship between Social media networks and supporting and encouraging tourism in Algeria, notably, Facebook and Instagram platforms.
Scientific novelty. The new scientific addition in this study is that the focus was made on the case of Algeria and the role of social networks in attracting tourists. Thus, supporting the Algerian tourism sector, especially through Facebook and Instagram platforms, according to the statistics are considered the most used by the Algerian people.
Practical value. In this study, we have collected a set of data that can be exploited and used by tourism companies and agencies in Algeria to improve the quality of their services and thus attract the largest number of visitors. In addition, various researchers interested in the field of tourism can use these results in their studies, expanding the sample size and comparing them with their own results.
