Strategic labelling of geographical indications of Algerian terroir products: challenges and opportunities

Abstract

Purpose. This study examines the strategic approach for assigning geographical origin labels to terroir agricultural product in Algeria within a defined purpose. It seeks to examine the related opportunities and challenges for setting up such a system. This study attempts to devise a workable solution by analysing global best practices and local realities to answer how Algeria can effectively use geographical labelling to enhance the market competitiveness and economic value of its terroir products at the local and international levels.

Results. The study’s findings highlight the vast opportunities available to Algeria to develop a geographical labelling system for its terroir agricultural products as a result of the country’s agrobiodiversity as well as its traditional agricultural systems. On the other hand, other factors such as weak regulations, poor institutional coordination, and low producer awareness are identified as numerous obstacles to adaptation. It is concluded that a broader approach is needed to create such a system; establishing appropriate legal frameworks, strengthening stakeholder engagement, providing market and financial support to producers, and strengthening robust promotion and certification systems. The impact of geographical indication (GI) will further enhance international consumer awareness of Algeria’s terroir products.

Scientific novelty. This study contributes the scholarly discourse by analysing and examining the terroir marketing geography of Algeria. It assesses the feasibility and possible consequences more broadly than is traditionally done in the geography law by integrating cultures, legally codified economics, and heritage systems. The research also compares the approaches from other advanced countries to determine the most critical institutional, economic, and logistical barriers defined for Algeria. In addition, the study highlights importance of the institutional setting of the area, interaction of producers and transfer of information in the value captured and market acceptance of such branding.

Practical value. This study provides actionable insights for policymakers, agricultural authorities, producers, and key stakeholders in Algeria’s agricultural sector. By outlining strategic priorities, it contributes to the formulation of policies that promote the implementation of geographical indication, fostering product distinction, enhancing export opportunities, and stimulating rural economic growth. Moreover, it provides practical guidance for policymakers and stakeholders to develop regulatory and marketing strategies that enhance consumer trust, ensure product authenticity, and strengthen the competitiveness of Algerian terroir products.